WordPress Vs Shopify Overview

WordPress is a content management system that is open-source and free. It incorporates numerous plugins such as template systems and more. WordPress works perfectly when it comes to website building. Shopify is a multinational e-commerce company offering online stores. Also, it enables retail services, point-of-sale systems.

Shopify organizes the store’s appearance layout through themes and gives payment processing.
In this article, we are going to tackle detailed information about WordPress and Shopify. To obtain all the necessary knowledge on which one is better among the two, keep reading this article to the end.

Which one is better?

To determine which one is better, WordPress or Shopify, the following factors will help.

• Price

The cost of any software is a very critical thing to put into considerations before making any purchase move. Shopify and WordPress differ in terms of pricing.

Shopify comes with about five pricing plans, in this case, you can select any from the total. The basic Shopify requires you to have about $29 per month; it is the least amount you can use to commence a new business. For a complete Shopify experience, you can receive a Shopify for $79 per month. You can attain an advanced Shopify for $299 per month; it offers state-of-art features. Shopify introduced new pricing options such as – quote-based price, Shopify Plus, and Shopify Life commencing at $9 each month. The Shopify Plus version of Shopify is the most expensive one. The best thing about Shopify features is available for a free trial within 14 days.

Before paying for the Shopify plan, you are supposed to take a look at the numerous Shopify features and products. You need to receive a hosting provider and storefront to assist you with the ease of management of unlimited products. Website building tools got numerous features that depend on the payable amount. Building your e-commerce website via Shopify is relatively affordable when dealing with lower tiers. However, Plus and advanced packages get expensive very fast.

Any self-hosted WordPress used in an e-commerce website is hard to say the cost due involved numerous variables. It is free to download software to build a WordPress site. However, the overall price your business will depend on:

• Hosting; hosting companies offer packages with a price range.
• Wide range of integrations. Some add-ins and integrations will cost you some money.
• Themes you select.

The WordPress e-commerce website will charge you differently. Some of the average prices are; $350 paid yearly for managed annual hosting, $150 charged with one-off for the premium theme, E-commerce integrations for $180 annually, $100 charged for plugins, and $ 500 to $ 2000 charged on developer guidance (part-time). When it comes to the pricing of the two tools, Shopify is relatively cheaper overall.

• Easy to Use

When selecting between WordPress and Shopify, you are supposed to consider the ease of use. Shopify is designed excellently for few purposes such as transaction management and online store creation. It means that Shopify isn’t intended to perform other activities. It’s more of a specialist. Shopify requires you to register an account which takes a shorter time. Also, you will receive 14 days of free trials. Shopify requires no coding skills. The Shopify ecommerce store builder has greater flexibility making it easy to use.

WordPress is a perfectly designed free software making it free to download. Then you can install, modify it to meet your needs. With WordPress, you can build any website. Although this software is free, you require web hosting and a domain name to install it. WordPress got a simple way to customize it through add-ins and themes. It opens to a large number of people to use it other than programmers and web designers.
WordPress got numerous free website themes or templates to select from.

The reason for easier customization is due to the templates option panel. The options panel gives you the chance to change colors, change the background, upload the logo, create beautiful sliders , and more. WordPress is loved by a range of search engines such as Google, making it SEO friendly. Lastly, managing WordPress is easy.

• Performance and Features

Shopify incorporates numerous tools that are situated excellently to give you the most from your digital store. You will get access to coupons, flexible settings, payment delivery systems, discounts, and more. You can import necessary information from the email marketing tools and CSV files. With Shopify, you will get access to extra functionality.

Also, you can track down inventory management services, SEO tools, marketing tools, product sourcing solutions, social media buttons, and more. Shopify integrates accounting tools easily, allowing you to track all your taxes. It provides the most straightforward site-building tools. Lastly, you will get access to guides and other knowledge base materials.

WordPress as a tool helps in making any online site. You do it variously, by getting flexible tools, add-ins, and more to transform everything on your website. With this, you obtain a variety of popular options. Some of the options include; Woocommerce, WP e-commerce, and more. These add-ins contain things such as; SEO, browse through templates niche, web design settings, payment setting options, shipping, and more. To build a site with WordPress requires you to install more separate add-ins. To make sure your business site is on top, use interlinking services and Yoast. More plugins installation into your website can lead to site slow down.

Although WordPress has simple CMS systems, it has some challenges to overcome for digital new babies. For instance, you require HTML basic knowledge and site host place.

• SEO Benefits

Search Engine Optimization (SEO) is an ideal part of any business website that keeps the site running smoothly. In any business website, you need to attain optimum visibility in any form of search results. In that case, you will not struggle a lot in terms of traffic and sales. Instead of ramping up your sales with paid advertising, Search Engine Optimization is the easiest and best way for attaining long-term results. Building your business website requires you to connect with search engines for long-term growth. SEO gives your website a variety of benefits, whether built with Shopify or WordPress add-ins. SEO assists in boosting your business reputation. It helps customers find more products from your website.

How Shopify or WordPress Help in Improving Your Business SEO Strategy

In Shopify, the features of SEO are too basic but more reliable. With this, you will be in a position to get advanced features such as SSL. It ensures your website is secure. More so, it proves your content deserves to be on top in the search listings, to google. Also, you will receive XML sitemaps creation automatically, which includes the 301 redirects in case you change a name or the page isn’t working. In Shopify, you can get access to handy SEO add-ins offering similar solutions as Yoast. It is hard to incorporate Yoast in Shopify sites for leading solutions. With advanced Shopify editing, you can implement your SEO strategies. The big downfall of SEO with Shopify is the hardness of developing a super clean URL.

In WordPress, you will get the best SEO options. The most popular Search Engine Optimization tool, Yoast, works well when installed in WordPress. It assists in deep analyses of content with SEO, once incorporated with WordPress add-ins. More on that, it offers step-by-step ranking improvement guidance. SEO-enhanced sitemaps creations are doable with Yoast WordPress. Additionally, you can create canonical URLs that eliminate duplicate content. You can create simple URLs that are clean and simple for your business website.

• Plugins and Apps

Once on the new page of WordPress, you can try to find add-ons by typing the functionality or add-in name you want. It leads you to various listings such as WooCommerce, Google XML Sitemaps, MobiLoud, WP forms, WPApp.Ninja, Envira Gallery, Akismet Anti-Spam, AppPresser, and more.

When it comes to Shopify, you will receive more add-ins and apps. Some of these add-ins include; Hextom free shipping bar, wishlist plus, cross-sell and upsell products, page speed monitor, Plugin SEO, free trust badge, social photos, swell loyalty & rewards, returns & exchanges (Returnly), one-click social login, and more.

• Scalability

Scalability is a term used to mean leveraging and growth. In this case, the effort you put into creating the business site and the growth should require minimal extra effort per unit output sale. Shopify can scale infinitely theoretically along metrics having zero user intervention. A good example is site visits, as they handle a large number of visitors. Shopify is the best when it comes to growing online stores. You can apply it in a business website scale traffic, the number of metrics, and more.

Although WordPress is hard to scale, having the right services, resources, and infrastructures, you can do it. With all, scaling WordPress is easier, and you can serve numerous people. The advantage is it offers millions of page views monthly having thousands of users logged in at a time. With WordPress, you will obtain immediate page requests.

• Customer Support

Customer support is a crucial aspect that requires you to look at it, keenly for any new tool you invest in. In most cases, this area is overlooked during a first-time new tool. Due to the assumption that you will manage to use the system quickly without any hindrance. Having all these in your mind, you will end up thinking customer service isn’t necessary.

Shopify offers one of the best customer support when it comes to e-commerce website builders. They will give you the necessary customer support on plan purchasing; you will get included as a standard. With Shopify, everyone got access to phone and email support. However, those customers having the Shopify lite plan or Lite package are provided with email and chat support. In any case, you will attain all the required assistance. Shopify provides you with a perfectly designed handy help center to browse through for answers. More so, it offers numerous community forums for the same purpose to ensure all your questions got answered. With all the available support solutions, the services become easier to use.

When you use WordPress to sign up for any self-hosted platform, you will attain less support. The support available, unfortunately, is in the form of customer sites and WordPress forums. If you require a more immersive kind of support, you need to look for
WordPress specialized developers.
Since most WordPress experience is delivered to you via plugins and add-ons, you need to consider another third party. The third-party vendor will offer you the assistance you might need. To extend the e-commerce site using WordPress, the third party will assist you to attain the right add-ins for the best customer history support.

• Popular

The important thing about WordPress is that it’s so popular. There are numerous resources available and guides on the web to assist you get started. There are webinars and entire videos available to teach you self-hosted WordPress solutions. You will learn to use it, gain more designing and developing skills.

• Security

When it comes to security, everyone needs to know if the site is protected properly or not. It is more important to make sure your website is highly secured to keep every detail safe. WordPress is a popular website builder, making it vulnerable to malicious targeting. As a side effect, WordPress websites receive many malicious actors. In that case, it is supposed to be highly secured to handle any attack. Thousands of sites having WordPress get hacked annually. Shopify offers SSL certificates designed to assure store security.

• Fast

Shopify Plus promises 99.8 percent uptime influencing the reliability of the online store. It is made possible by cloud-based infrastructure. Compared to other SaaS platforms, 2.97 times faster loading can be offered by the storefront.
The speed of WordPress depends on the kind of plugins. Some installed add-ins are aimed at quick loading, while others take longer.

Conclusion

WordPress is better when it comes to the e-commerce website owner. It is all about the content management system ideal for any site handling. Furthermore, you can use the WordPress site as an excellent membership, blogging platform, e-commerce solution, and more.

Verdict

Despite WordPress having numerous advantages, you can stick with Shopify in case of simplicity.

For flexibility purposes, WordPress offers you the best. Overall, the best site builder goes to WordPress, and e-commerce uses Shopify.

References
https://ecommerce-platforms.com/compare/shopify-vs-wordpress
https://www.wpbeginner.com/why-you-should-use-wordpress/
https://www.wpbeginner.com/showcase/best-plugins-to-convert-wordpress-into-mobile-app/
https://sleeknote.com/blog/best-shopify-plugins
https://medium.com/@kainwarwick/does-shopify-scale-af7db8ec39c0
https://kinsta.com/blog/is-wordpress-secure/